Corporate Sites in Translation Archives

Mar29
Good Translations: Concha y Toro Wines
I turn today to one of my favorite countries--Chile--to praise a truly admirable bilingual website: that of the Concha y Toro Wineries.   And I don't even drink wine.
Jan 5
Corporate Sites in Translation - Chevrolet
The Chevrolet home page has a link to "Español" that leads to some well- and thoroughly-translated pages describing the vehicles, their prices, and some of the advertising words and slogans.  There is a good Owners' Center (Centro del propietario) all in Spanish.  Still, many of the links from the Spanish site lead to pages in English.  The outreach to the Spanish reader is only skin deep, for the most part.  Subliminal message?  Buy elsewhere, Foreigner.  Continue Reading
Corporate Sites in Translation - Quixtar

This is the first in a series of explorations of Corporate America's ability to reach the foreign-language reader.  I chose Quixtar, the Internet-savvy, multi-level marketing offspring of Amway, because I know that they recruit Hispanic representatives and pride themselves on their translations of literature and training materials into Spanish.  Let's see how their website is doing.

Continue Reading
 


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