A discussion about translation services, translators, and translation software

I got a recent comment from Art to an earlier entry about translations of the "GO" button from English to Spanish on the Internet.  Specifically, he asks for "something short and direct" for "Go".  I wish it were a simple answer, but it isn't.  Still, I'll offer a solution that makes sense to me,  Then I'll muddy things up a bit.

"MARCHA"  What do you think?  Wouldn't "MARCHA" be a good translation?  I haven't seen it anywhere on the Web, but that's because, as I explained in the previous entry, it seems early Web translators were too tightly bound to the source language.

Now for the muddy part: "go" can be used in many, many senses in English.  The closest sense to the "GO" button is probably that conveyed in the race-starting sequence: ready-set-go!  On the little button, it usually means "begin".  In truth, "BEGIN" would make better sense than "GO" and would yield more easily to several variations on the Web, including "SEARCH" and "FIND" and "CONTINUE" and "START".  What the Web is aching for is an artistic weaning from the earliest vernacular, which was created by techies.  What we want is a few buttons that say "SEEK" and "FETCH" and "RETRIEVE", or maybe "MORE" and "EXPLORE" and "DISCOVER".  The Spanish equivalents, in spirit if not in sense, might be "DALE" and "RECOJA" and "MANDE".