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Mar29
Good Translations: Concha y Toro Wines
I turn today to one of my favorite countries--Chile--to praise a truly admirable bilingual website: that of the Concha y Toro Wineries.  The content of the site is available in Spanish and in English and, while I've tried, I can't tell which came first.  One would think that the site was originally in Spanish, but there are features about it that suggest it caters to the English-speaking audience.

There's no dodging difficult translations.  Even industry-specific terminology and legal background are given fluidly in both languages.  And it's not just the static text that gets the royal treatment.  News items appear in both languages.

The only glitches are that attention is given to the text but not to the website structural elements, with "Hot News" and "Wine-e" appearing in English even on the Spanish version.  If the visitor reads only Spanish, he/she should find "Las últimas nuevas" or "Novedades" or some such title.  And  as for Wine-e, a suitable translation is required.
 And I don't even drink wine.

2 Comments/Trackbacks




Hot News certainly could have been presented better. Últimas Noticias would have been my choice.

I like when sites give decent translations into other languages.

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